FINANCES · OPERATIONS · MARKETING

The Integrated Construction Backoffice

Most contractors stay busy but never see the margin. MarginFoundry builds the backoffice system covering marketing, finances, and operations so you can finally run your company from the top.

REVENUE BENCHMARK

$2M – $25M

TARGET EFFICIENCY

14%+

OPERATIONAL ROI

3 – 6 Months

Diagnostic Checklist

Are You Stuck In The Field?

Crews are busy, but I'm guessing on actual job margins
I am the bottleneck for every single decision in the field
The books are 'finished' too late to fix a losing project
Overhead is growing while net profit stays stagnant
Bids are based on 'gut feel' rather than unit-cost data
Ready to move from Operator to true Boardroom owner

TRUSTED BY OPERATORS IN

Paving · Concrete · Landscaping · General Contracting · Specialty Trades

Four Functions

Five Stages One Integrated Loop.

Most contractors stay busy but never see the margin. MarginFoundry builds the backoffice system covering marketing, finances, and operations so you can finally run your company from the top.

CONNECT

We connect your data and systems.

AUTOMATE

We automate your workflows.

OPTIMIZE

We optimize for margin impact.

DECIDE

We apply intelligence to drive decisions.

Our Operating System

Most Contractors Don’t Have A Lead Problem. They have a System Problem.

Revenue is up. Crews are busy. And yet the margin is invisible, the books are a month late, and every major decision still goes through one person.

◈ No real-time visibility into job-level margin
◈ Owner is the bottleneck for every decision
◈ Marketing spend with no revenue attribution
◈ Growing revenue, flat or shrinking net margin
◈ Books always 30–60 days behind reality

Feature Traditional MarginFoundry
Real-time P&L ×
Job-level margin ×
Revenue-attributed
marketing
×
Single point of contact ×
Monthly reporting ×
Annual cost $298K ~$66K

The All-In-One Solution

One Coordinated Backoffice Team

Instead of four disconnected vendors or four employees to manage you get one integrated system running every part of the backoffice that affects your margin.

Marketing System

SEO, paid ads, content, and social measured by revenue attributed not clicks or impressions.

Explore

Financial Intelligence

Real-time P&L, clean monthly books, and dashboards that reveal margin before it leaks.

Explore

Operations Control

Workflows, cost controls, and vendor systems that keep operations running with clarity.

Explore

Sales Infrastructure

Pipeline, proposal tracking, and sales systems that move leads from chasing to closing.

Explore

Financial Intelligence

Stop Running On Last Month’s Numbers.

A monthly report that arrives 30 days late isn’t financial management it’s financial history. By the time you see the damage, the project is done and the margin is gone.
We build dashboards that show you P&L by project, overhead variance, and cash position in real time so every decision you make this week is based on what’s happening this week.

Project P&L
Live Margin Snapshot
+14.2%
Target
Net Margin
14%+
Profitable Projects
62%
Break-even Projects
25%
At-Risk Projects
13%
Project #1042
18.4%
Project #1038
12.1%
Project #1035
7.3%

The Process

Three Steps to a Running System

No long sales cycles. No surprise scope. No hidden fees.

01

Free Business Audit

30 minutes. We review your marketing spend, your books, and your operational structure. You leave with a clear picture of where margin is leaking whether we work together or not.

02

Your Custom Roadmap

We build a plan based on your biggest gaps. Transparent scope, transparent cost. You know exactly what’s getting done, who’s doing it, and what it returns.

03

Integrated Execution

Our team becomes your team. Marketing, finances, and operations — managed, reported, and optimized every month. One point of contact. Zero management overhead.

Solutions

One Backoffice
Three Levels

Every plan includes one point of contact, monthly reporting,
and a dedicated team. No HR, no benefits, no turnover.

Starter

Visible

“Get organized. Get visible.”

Active marketing & lead generation

Monthly reporting

Sales team training & support

Growth

In Control

“Know your margin. Grow your leads.”

Everything in Starter

Active marketing & lead generation

Monthly reporting

Sales team training & support

Boardman

Scaling

“Run your company from the boardroom.”

Active marketing & lead generation

Monthly reporting

Sales team training & support

Two Ways to Work With Us

Choose the Operating Model That Fits Your Stage.

MF

MarginFoundry

Built-In Backoffice Team

For contractors doing $2M–$25M who need a reliable operating team behind the business without building an internal department. Full execution. One team.

Active marketing & lead generation

Starter, Growth, or Boardman plan

Backoffice, systems, admin & operational support

Designed to reduce owner bottlenecks

MR

MarginRight

Founder Advisory

Direct access to Alfred Trejo the founder who built the MarginFoundry system inside a real construction company. Private sessions. High-level judgment. Strictly limited capacity.

Delivered directly by the founder

Capacity-limited application only

1:1 private strategic sessions

Margin control & leadership decisions

From Tradesman to Boardman

Choose the Operating Model That Fits Your Stage.

Alfred Trejo founded We Love Paving from nothing. He ran crews, managed jobs, and scaled the company past $5M only to realize that revenue growth without financial visibility is a trap.
The books were always behind. The margin was invisible. Every decision still went through him. So he built a solution: real-time dashboards, P&L by project, a marketing engine that measured what it returned.
That construction company went from operator-dependent to board-level in under five years. MarginFoundry is that system productized and available to contractors who are done guessing.

No Pitch. No Pressure

Start With a Free
Margin Audit.

30 minutes. We look at your real numbers marketing,
margin, and overhead and tell you exactly where the biggest opportunity is.
Whether we work together or not.

Typically available within 3–5 business days · Held via Zoom or phone

FAQ Got Questions?

Got Questions? We’ve Got Straight Answers.

No fluff, no sales pitch. Just honest answers to what contractors actually ask before they decide to work with us.

What’s the difference between MarginFoundry and MarginRight?

MarginFoundry is your operational backoffice team. We handle marketing, finances, and operations execution. You get one point of contact, monthly reporting, and a dedicated team managing your business systems.
MarginRight is founder advisory. Direct access to Alfred Trejo for high-level strategic sessions and margin control decisions. Limited capacity, application only.
Pick MarginFoundry if you need execution. Pick MarginRight if you need strategic guidance from someone who scaled a construction company past $5M.

How much does MarginFoundry actually cost?

Three plans: Starter, Growth, and Boardman. Total cost is roughly $66K annually. That’s about 22% of what you’d spend on four disconnected vendors or four full-time employees.
Starter includes active marketing, monthly reporting, and sales training.
Growth adds margin visibility and operational support.
Boardman is the full operating system for scaling past $15M.
Exact pricing depends on your revenue and gaps. Get your free audit. We’ll show you the plan that fits your stage and budget.

How long before I see results?

Our standard timeline is 3–6 months for operational ROI. That means your system is running, your team is trained, and you’re seeing real-time margin visibility.
The free audit takes 30 minutes. We show you exactly where margin is leaking and what timeline makes sense for your situation.

What if I’m below $2M or above $25M revenue?

$2M–$25M is our core sweet spot, but we work with contractors outside that range if the fit is right.
If you’re below $2M, you might not need a full backoffice system yet. If you’re above $25M, you likely need a different operational structure like a CFO or internal team.
Book the free audit. We’ll be honest about whether we’re the right fit.

Do you actually reduce my time as owner, or just add another vendor to manage?

We become your team, not another vendor. You get one point of contact, not four. Monthly reporting is handled. Your books are clean and on time. Decisions are based on real data, not last month’s numbers.
The goal is to remove you as the bottleneck. Most contractors tell us they spend 4–6 hours less per week managing operations after month one.
Test it with the free audit. You’ll see exactly how this works for your business.